Question

As part of their brand guidelines, NTO uses a custom brand font for all print marketing materials. NTO wants to use their custom brand font in email as well.

What is the recommended best practices for font usage in email?

A. Use a web-safe font for text that closely matches the brand's custom font.
B. Build an email as one image, with all text saved in the brand font.
C. Edit an email's HTML to list the custom brand font in the style tag's font-family property.
D. Build an email using multiple images, with all text saved in the brand font.

Answer 1

The best practice for font usage in email is to use a web-safe font that closely resembles the brand's custom font. Using images to represent text is not recommended due to accessibility and compatibility issues.

Step-by-step explanation:

Best Practices for Font Usage in Emails

When it comes to incorporating a custom brand font in email marketing, there are specific best practices to follow to ensure consistency and readability across various email clients.

Firstly, it is recommended to use a web-safe font that closely matches the brand's custom font, as this will ensure the email is legible to all recipients, regardless of whether they have the custom font installed. Building an email as one image with the text included is not advisable, as it can result in large file sizes and may be blocked by some email clients.

Furthermore, using multiple images for the text can create issues with accessibility and readability. Instead, editing an email's HTML to list the custom brand font in the style tag's font-family property is permissible, but this should be done with fallbacks to similar web-safe fonts for better compatibility.