Question

Collect addresses through Smartcapture, segment the data, send emails referencing data from a data extension.

What skillset is needed ?

A) AMPScript
B) HTML
C) CSS
D) SQL

Answer 1

Skills needed include AMPScript for data integration, HTML for email structure, CSS for styling, and SQL for data segmentation within email marketing platforms like Salesforce Marketing Cloud.

Step-by-step explanation:

The skillset needed to collect addresses through SmartCapture, segment the data, and send emails referencing data from a data extension includes:

AMPScript for dynamic content creation and data manipulation within emails.

HTML for structuring the content of the email.

CSS for styling the email content.

SQL for segmenting and querying the data.

Each of these skills is part of the email marketing process on platforms like Salesforce Marketing Cloud. AMPScript is particularly important for integrating and personalizing content based on data extensions.