Question

Northern Trail Outfitters (NTO) wants its monthly distributor newsletter email to appear to be sent on behalf of the subscriber's account representative without segmenting the audience by sales representative.

How should this distributor-specific sender profile be configured in the Marketing Cloud?
Choose 2 answers

A. Pick "Choose from list," selecting the from name and from email values from the list of account users.
B. Utilize data extension AMPScript lookups to dynamically populate the from name and from email values.
C. Match the external keys of the sender profile and data extension containing account representative details.
D. Populate substitution strings in the sender profile for the profile attributes containing from name and from email values.

Answer 1

To configure a sender profile in Marketing Cloud for NTO, B) use AMPScript lookups and substitution strings to dynamically set the 'from name' and 'from email'. Avoid static lists or segmentation by account user.

Step-by-step explanation:

To configure a distributor-specific sender profile for Northern Trail Outfitters (NTO) in the Marketing Cloud without segmenting the audience by sales representative, the following two steps could be taken:

• Utilize data extension AMPScript lookups to dynamically populate the from name and from email values. This allows for a personalized sender profile based on the subscriber's account representative details stored in a data extension.
• Populate substitution strings in the sender profile for the profile attributes containing from name and from email values. This is another method to dynamically insert the account representative’s name and email into the sender profile as the message is sent.

Option A is not feasible because it would require segmenting by account user. Option C does not pertain directly to sender profile configuration but to data extension configuration.