Final answer:
The new hire at Northern Trail Outfitters would likely need the 'Marketing Cloud Administrator' role for comprehensive access, along with either the A. 'Marketing Cloud Channel Manager' role or a C. 'Marketing Cloud Regional or Local Administrator' role.
Step-by-step explanation:
In order to manage operations across all North American Business Units in Marketing Cloud, the new hires at Northern Trail Outfitters would need roles that provide sufficient permissions across the various studios and tools within the platform. Two suitable roles that could meet these requirements are:
- Marketing Cloud Administrator: This standard role provides comprehensive access to the Marketing Cloud environment. Users with this role can manage users, configure account settings, and have complete access to all tools and functionalities across Email Studio, Mobile Connect, and Social Studio.
- Marketing Cloud Channel Manager or Marketing Cloud Regional or Local Administrator: While the Channel Manager role focuses on managing channels such as email, mobile, and social media, a Regional or Local Administrator might also be suitable, depending on the specific permissions set for that custom role. It is designed to manage multiple business units with the possibility of customizing the role to fit specific needs.
It's important to ensure that the custom roles are set up with the appropriate permissions so that they align with the responsibility of managing all North American Business Units.