Question

A customer wants to perform an email send to a subset of a Synchronized Data Extension filtered on custom object data and return tracking to the Sales Cloud.

What approach should the consultant recommend?

Choose 2 answers

A. Use Data Stream to sync Sales Cloud objects to the Marketing Cloud.

B. Use Data Filters or Query Activities to output a Sendable Salesforce Data Extension.

C. Use Query Activities to create a Sendable Synchronized Data Extension.

D. Use Data Filters to segment data to output a Sendable Data Extension

Answer 1

The consultant should recommend using Data Filters or Query Activities to create a Sendable Salesforce Data Extension for the email campaign and Data Stream to sync Sales Cloud objects to the Marketing Cloud.

Step-by-step explanation:

To recommend an approach for filtering a subset of a Synchronized Data Extension based on custom object data and returning tracking to the Sales Cloud, one must understand the capabilities of Salesforce Marketing Cloud (SFMC). The consultant should recommend using Data Filters or Query Activities to create a Sendable Salesforce Data Extension that will be used for the email send.

Data Stream: This will automatically sync Sales Cloud objects, such as the custom object data mentioned, into Marketing Cloud.

Data Filters or Query Activities: These can be used to segment the synchronized data and output a Sendable Data Extension specific to the targeted subset. Data Filters offer a user-friendly interface for segmentation, while Query Activities allow for more complex queries using SQL.