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Which statement is correct regarding the automation tools in the Marketing Cloud?

Choose 3 answers

A. Automation Studio and Journey Builder allow users to define a wait state based on duration or duration + time.

B. Automation Studio allows users to inject Contacts from a data extension into an interaction in Journey Builder.

C. Like Journey Builder, Automation Studio allows users to define the parameters for a send within the tool.

D. Journey Builder allows users to update a contact record in an interaction or import data into a data extension.

E. Like Automation Studio, Journey Builder allows users to repeat an interaction indefinitely

1 Answer

4 votes

Final answer:

Correct statements about the Marketing Cloud's automation tools are that both Automation Studio and Journey Builder allow for defining wait states, Automation Studio can inject contacts into Journey Builder interactions, and Journey Builder can update contact records and import data. The correct options are A, B, and D.

Step-by-step explanation:

When considering the correct statements regarding the automation tools in the Marketing Cloud, the following are accurate:

  • A. Automation Studio and Journey Builder allow users to define a wait state based on duration or duration + specific time.
  • B. Automation Studio can be used to inject contacts from a data extension into an interaction in Journey Builder, which can trigger a series of automated events or communications.
  • D. Journey Builder facilitates the updating of a contact record within an interaction and supports the import of data into data extensions for segmentation or targeting purposes.

The other options, C and E, are not accurate. Automation Studio does not allow users to define the parameters for a send within the tool; that's functionality within Email Studio. Also, Journey Builder interactions are designed to lead contacts through a predefined path, which does not necessarily include the ability to repeat an interaction indefinitely without a trigger event.

User Anders Nilsson
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