Question

A customer needs to compare the engagement across three creative versions, and then send a follow-up email for those contacts who did not engage with any of the test versions.

Which sequence of activities would best accomplish this?

A. Engagement Split > Send email > Wait > Random Split > Send email
B. Random Split > Send email > Join > Decision Split > Wait > Send email
C. Random Split > Send email > Wait > Engagement Split > Join > Send email
D. Decision Split > Send email > Engagement Split > Send email

Answer 1

The best sequence of activities is Option C: Random Split > Send email > Wait > Engagement Split > Join > Send email.

Step-by-step explanation:

The sequence of activities that would best accomplish this is option C:

Random Split - to randomly assign contacts to the different creative versions for engagement comparison.

Send email - to send the initial email containing the test versions to the contacts.

Wait - to allow contacts to engage with the test versions.

Engagement Split - to segment the contacts based on their engagement with the test versions.

Join - to bring together the contacts who did not engage with any of the test versions.

Send email - to send the follow-up email to the contacts who did not engage with any of the test versions. Option C