Final answer:
To leverage transactional data in customer journeys for an eCommerce website, the Marketing Cloud features of Data Designer and Web Analytics Connector are essential to organize data and track customer interactions respectively.
Step-by-step explanation:
To support the development of a new eCommerce section and leverage transactional data in customer journeys, the two Marketing Cloud features that would be most beneficial are Data Designer and Web Analytics Connector. Data Designer is used to manage and set up data models within Salesforce Marketing Cloud.
It helps in organizing data from various sources, such as transactional data, which can be crucial for tailoring customer journeys based on purchasing behavior. Having a robust data model allows for better segmentation, targeting, and personalization, which are key to effective eCommerce marketing campaigns. The Web Analytics Connector adds tracking parameters to links in emails sent through Marketing Cloud.
This enables the capture of web analytics data and provides insights into how email recipients interact with your website. This data can be instrumental in understanding the effectiveness of email campaigns and optimizing the customer journey based on user behavior. Combining transactional data with web analytics allows for a comprehensive view of customer interactions and a more personalized engagement strategy.