Final answer:
The Import within Contact Builder can handle data from a local file, data filter, or any FTP server and can target a DE, list, or All Contacts for Mobile Push or Connect. The fields in DE and import file do not need to match exactly for the Map by Header Row functionality.
Step-by-step explanation:
The capabilities of the Import feature within Contact Builder allow for different sources and targets during the data import process. A few notable capabilities include:
- The data source for an import can be a local file, data filter, or a file on any FTP server. This versatility allows for the import of data from various locations and through different methods.
- The target destination for incoming data can be set to a Data Extension (DE), a subscriber list, or the All Contacts for channels like Mobile Push or Connect. This enables the data to be organized and utilized across different marketing channels.
- Regarding Map by Header Row, while it is important that the fields in the Data Extension and the file have some similarity, they do not need to match exactly thanks to the mapping capabilities provided during the import process. The system can match column names that are similar, facilitating a smoother import.
While the import definition can be saved for future use, which is helpful for repeated imports, this capability differs from that of the Import Wizard which can execute an import without saving the definition.