Question

A publishing company has presented the following:

• A need to send renewal reminders to customers whose subscriptions expire in 15 days and 7 days.
• A campaign needs to be created and managed by a general marketing user who will not have administrative rights and who is not technical.
• The customer's expiration date is included in the data file.

What component should the customer's solution include?
Choose 3 answers

A. Suppression list
B. Data Filter
C. Triggered Send
D. Template-based emails
E. Automation Studio

Answer 1

The customer's solution should include a Data Filter, Triggered Send, and Template-based emails. These components address the specific requirements mentioned, allowing for the creation of targeted renewal reminders managed by a general marketing user without administrative rights. Hence, options B, C, and D are correct.

Step-by-step explanation:

The customer's solution should include the following components:

1. Data Filter: This component can be used to filter out customers whose subscriptions are expiring in 15 days and 7 days. The filter can be based on the expiration date included in the data file.
2. Triggered Send: This component allows for the creation and management of renewal reminder emails. The general marketing user can easily create and schedule the sending of emails to the targeted customers.
3. Template-based emails: The renewal reminder emails can be created using pre-designed templates, which simplifies the process for the general marketing user.

Suppression lists and Automation Studio are not explicitly mentioned as necessary components for the given requirements.