Question

A user in the Marketing Cloud wants to use Salesforce Custom object data for segmenting and personalization.

How should the consultant approach this requirement?

A. Map the custom objects to the Profile Center and use the email editor to insert the custom object data. Create a User-Initiated Send to associate the email to the target audience and return Tracking data.

B. Sync contact and custom objects with Data Stream and send from Synchronized Data Extension with Salesforce Email Send. Ensure there is a lookup relationship to a contact or lead record.

C. Export report data from the Sales Cloud and import into a Marketing Cloud Synchronized Data Extension. Use a filter activity to produce a sendable data extension. Create an Email Send activity in Automation Studio.

D. Create a custom report type that contains the contact or lead id, email address, and custom object data, them from Marketing Cloud, import into a Salesforce data extension. Use AMPScript in the email to call data

Answer 1

The consultant should sync contact and custom objects with Data Stream and send from a Synchronized Data Extension with Salesforce Email Send in order to use Salesforce Custom object data for segmenting and personalization.

Step-by-step explanation:

The consultant should approach this requirement by syncing contact and custom objects with Data Stream and sending from a Synchronized Data Extension with Salesforce Email Send.

This can be done by ensuring there is a lookup relationship to a contact or lead record.

By doing this, the user in the Marketing Cloud can segment and personalize based on the custom object data