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3 votes
What storage model should be used if a subscriber has more than one value for an attribute?

A. Profile Attribute

B. Data Extensions

C. Publication Lists

D. Lists

User Kostassoid
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8.4k points

1 Answer

3 votes

Final answer:

For a subscriber with multiple values for an attribute, Data Extensions should be used as they offer a relational database structure suitable for handling complex data scenarios.

Step-by-step explanation:

If a subscriber has more than one value for an attribute, the storage model that should be used is Data Extensions. Data Extensions in many marketing platforms allow for a more flexible and relational database structure. They can store multiple values for a single subscriber by utilizing tables that contain rows and columns, much like a traditional database. This enables one to uniformly handle more complex data scenarios where subscribers might have multiple entries for a single attribute, such as multiple phone numbers or addresses.

While Profile Attributes are designed to store a single piece of information per subscriber, Publication Lists are used for managing subscription preferences, and Lists are basic storage that often have a flat structure and are not optimal for multiple values per attribute, making Data Extensions the most suitable choice for this scenario.

User Mevets
by
8.6k points
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