Question

Northern Trail Outfitters wants to set up a welcome journey that leverages customer data across three data extensions: Customers, Orders, and Products.

What is the best way to facilitate this within Contact Builder?

A. Create three distinct Attribute Groups that link Customers to Contacts, Orders to Customers, and Products to Orders.

B. Create a single Attribute Group that links Contacts to Customers, Orders to Products, and Products to Customers.

C. Create three distinct Attribute Groups that link each data extension directly to Contacts.

D. Create a single Attribute Group that links Customers to Contacts, Orders to Customers, and Products to Orders.

Answer 1

The best way to facilitate the welcome journey that leverages customer data across three data extensions within Contact Builder is to create a single Attribute Group that links Customers to Contacts, Orders to Products, and Products to Customers.

Step-by-step explanation:

The best way to facilitate the welcome journey that leverages customer data across three data extensions (Customers, Orders, and Products) within Contact Builder is to create a single Attribute Group that links Customers to Contacts, Orders to Products, and Products to Customers.

This approach allows for efficient data management and simplifies the process of accessing and using customer data for personalized welcome journeys. By linking all three data extensions through a single Attribute Group, you can easily retrieve relevant information from each extension and build dynamic and targeted customer journeys.