Question

The Corporate Apparel Division of Northern Trail Outfitters (NTO)is moving to Marketing Cloud and will be using NTO's existing account. The Corporate Apparel team has asked for a recommendation on whether they should have a separate business unit.

Which consideration warrants the creation of a separate business unit for Corporate Apparel's instance of Marketing Cloud?

A. Branding for the Corporate Apparel is different from NTO.

B. Using different From Name and Email Address settings.

C. Managing Unsubscribes for the Corporate Apparel Division only.

D. Sending from a separate IP Address and Domain

Answer 1

The Corporate Apparel Division of Northern Trail Outfitters (NTO) should consider creating a separate business unit in Marketing Cloud for better control over sender reputation, targeting, and personalized messaging.

The correct option is D. Sending from a separate IP Address and Domain

Step-by-step explanation:

The consideration that warrants the creation of a separate business unit for Corporate Apparel's instance of Marketing Cloud is D. Sending from a separate IP Address and Domain. By sending from a separate IP address and domain, the Corporate Apparel team can maintain their own distinct sender reputation and deliverability, which is important for ensuring that their emails reach the intended recipients.

Additionally, this separation allows for better targeting and personalized messaging for the Corporate Apparel division, as they can tailor their content specifically for their target audience.

Furthermore, having a separate business unit would also provide the flexibility for the Corporate Apparel team to have their own branding and customize their From Name and Email Address settings if desired.

The correct option is D. Sending from a separate IP Address and Domain