Question

An entertainment company is hosting events across the country in different venues. They want to use Contact Builder to feed Journey Builder. Contact who enter a journey will go through a decision split based on the type of event. The journey will send a series of emails and one of them will contain the venue details dynamically populated with AMP script.

The Company collects the following information:
- Customer data (email address, first name, last name...).
- Event registration (email address, event ID, event name, event type, venue ID...).
- Venue details (venue ID, venue name, venue address...).
- Payment details (email address, event ID, total paid...).
The Company does not want to link everything in Contact Builder.
Which are the two data sources that must be incorporated inside Contact Builder?
Choose 2 answers.
A. Customer Data
B. Event Registration
C. Venue Details
D. Payment Details

Answer 1

The two data sources that must be incorporated inside Contact Builder are A. Customer Data and B. Event Registration.

Step-by-step explanation:

To incorporate data into Contact Builder in Journey Builder, the entertainment company should include two data sources: Customer Data and Event Registration. These two data sources will provide the necessary information about the customers and the events.

The Customer Data source will have the email address, first name, last name, and other customer-related information. The Event Registration source will include the email address, event ID, event name, event type, and other event-related details.