Question

A Marketing Cloud user needs the email addresses of everyone who unsubscribed from a particular email send. This user does not know SQL and does not have access to the enhanced FTP account. What functionality should be used to retrieve the necessary data?

A. My Tracking

B. Tracking Extract

C. Data Views

D. My Reports

Answer 1

A Marketing Cloud user should use Tracking Extract to retrieve the email addresses of all who unsubscribed from a specific email. This tool allows for the extraction of tracking data without requiring SQL knowledge or FTP access.

Step-by-step explanation:

To retrieve the email addresses of everyone who unsubscribed from a particular email send without the knowledge of SQL and without access to the enhanced FTP account, the user should use the Tracking Extract functionality within Salesforce Marketing Cloud. Tracking Extract is a tool that allows users to create reports and extracts of tracking data from sent emails, including information about unsubscribes.

The user will then have a file with the email addresses of all subscribers who unsubscribed from the specified email send.