Question

The Northern Trail Outfitters (NTO) marketing team is launching a new email campaign. NTO's Email Specialist wants to perform quality assurance checks on the email prior to send and has asked about using the Validate functionality for this effort.

Which three items will Validate check in an email message?

Choose 3 answers

A. Each content area specified in a dynamic content rule exists.

B. Words or phrases used may trigger spam filters.

C. Grammar and spelling in the email text is correct.

D. Correct syntax is used on any AMPScript in the email's code.

E. Personalization strings map to attributes or data extension fields

Answer 1

The Validate functionality in NTO's email campaign will check for the existence of dynamic content areas, words or phrases that may trigger spam filters, and the correct linking of personalization strings.

Step-by-step explanation:

The Validate functionality in NTO's email campaign will check for the following three items:

1. Each content area specified in a dynamic content rule exists. This means that all the different content areas defined in the dynamic content rules should exist in the email.
2. Words or phrases used may trigger spam filters. The Validate functionality will identify any words or phrases that are commonly associated with spam and may cause the email to be flagged by spam filters.
3. Personalization strings map to attributes or data extension fields. It will ensure that any personalization strings used in the email are correctly linked to the corresponding attributes or data extension fields containing the relevant information.