Final answer:
Solomon Asch concluded that individuals often conform to the group's incorrect answers, even when they know the right answer.
Step-by-step explanation:
Solomon Asch conducted experiments in the 1950s to study the effect of conformity on individuals. In one study, participants were shown a series of line segments and asked to identify which segment closely resembled a fourth line segment in length. However, the other people in the room deliberately provided incorrect answers. Asch found that when faced with unanimous wrong answers from the group, participants conformed and provided incorrect answers themselves. He also observed that the size of the group had an impact on the pressure to conform.