Question

During discovery, the customer outlines data requirements and the anticipated use of Marketing Cloud with the following criteria:

Customer data will be fully refreshed every night via Import File Activity from the customer's data warehouse.

Contact records will be augmented by relational data tables via Contact Builder.
One attribute will house HTML code, 1000 characters max that will be used to populate Account access content areas in emails.
A Customer ID will be used as the unique identifier for each contact.

Which statement differentiates the use of data extensions over lists?

A. Data extensions are necessary for Contact Builder.

B. Data extensions allow for add/update Import File Activity.

C. Data extensions support Customer ID to be used as Subscriber Key.

D. Data extensions can store HTML code as an attribute.

Answer 1

The statement that differentiates the use of data extensions over lists is C. Data extensions support Customer ID to be used as Subscriber Key.

Step-by-step explanation:

Data extensions are a type of data storage in Marketing Cloud that allows for more flexible and customizable data management. They support the use of a unique identifier (such as Customer ID) as the Subscriber Key, which is important for tracking and linking customer data across different data sources.

Lists, on the other hand, are a simpler form of data storage in Marketing Cloud and do not provide the same level of flexibility. They do not support the use of a unique identifier as the Subscriber Key and have limited capabilities for data management.

For the given criteria, using data extensions would be more suitable as they allow for the unique identifier (Customer ID) to be used as the Subscriber Key and provide the capability to store HTML code as an attribute.