Question

A restaurant supply company captures email subscribers and leads through trade shows. They hold a giveaway at each trade show to entice booth visitors to leave their contact information. In the past, they have used a fishbowl to capture business cards, but need to update this to an online sweepstakes entry vehicle displayed on a mounted tablet.

Individuals should only be allowed to enter once, and the winner will be selected randomly.
All entrants receive a follow-up email after the trade show asking them to confirm their opt-in for a monthly newsletter.

Which two components are appropriate for this solution?

Choose 2 answers

A. Microsite with Web Collect to store entrants on a data extension.

B. Microsite with Smart Capture to store entrants on a data extension.

C. Send Email Activity with a link to a subscription center.

D. Data Extension with double opt-in status defined.

Answer 1

Updating to an online sweepstakes system via mounted tablet and QR codes modernizes the lead capture process at trade shows, improves interaction, and facilitates community building.

Step-by-step explanation:

Updating a restaurant supply company's method of capturing email subscribers and leads from a traditional fishbowl to an online sweepstakes entry system can be effectively managed through the use of a mounted tablet at trade shows. Providing options such as texting a response, completing an entry via website link, or speaking with a volunteer, can significantly enhance the user experience.

Utilizing a Quick Response (QR) code can simplify the connection process to the online form. Incorporating a visual display, like a word cloud projected for attendees to view, alongside complimentary food and drinks, can foster a pleasant and engaging environment conducive to networking and community building. These strategic enhancements not only modernize the lead capture process but also facilitate interaction and interest in the company's offerings.