Question

A large retail group consists of a corporate team and several divisions operating under different brand names. All plan to share one Marketing Cloud account. Each brand has its own marketing department and operates independently, with its own creative assets, subscribers, and data structure.

What are the two reasons why the recommended account configuration is one corporate Parent account, with each brand configured as a separate child Business Unit?

Choose 2 answers

A. Brands can set their own physical address and SAP.

B. Email sends can be separated into Tracking folders for each brand.

C. User roles can be customized to allow or deny specific permissions.

D. Subscribers can be maintained at the Business Unit level.

Answer 1

The recommended account configuration for a large retail group using Marketing Cloud is to have each brand as a separate child Business Unit for two main reasons: to allow each brand to set their own physical address and SAP, and to maintain subscribers at the Business Unit level for targeted communications.

Step-by-step explanation:

The recommended account configuration for a large retail group with multiple brands using a single Marketing Cloud account is one corporate Parent account, with each brand configured as a child Business Unit. There are several advantages to this structure, but two main reasons stand out:

Subscribers can be maintained at the Business Unit level, which helps in keeping each brand’s data separate and organized, ensuring targeted and personalized communication with their respective audiences.

In addition to these reasons, having separate child Business Units allows for easier management of user permissions and clearer analytics tracking, by separating email sends into different tracking folders for each brand.