Question

Northern Trail Outfitters (NTO) has a requirement to create a distinction between marketing and transactional emails in terms of From Name and IP Address for reputation purposes.

Which two actions should NTO take in order to create Send Classifications?

Choose 2 answers

A. Define a Sender Profile.

B. Define a Subscriber -specific From Name.

C. Define custom Reply Mail Management.

D. Define a Delivery Profile.

Answer 1

NTO should define a Sender Profile and a Delivery Profile to differentiate marketing from transactional emails, with attention to using an appropriate "From Name" and IP address for each. The subject line should be clear and reflect the content of the email, maintaining professionalism and discretion to manage the company's email reputation.

Step-by-step explanation:

To create a distinction between marketing and transactional emails for Northern Trail Outfitters (NTO), the company should take two specific actions: A. Define a Sender Profile, and D. Define a Delivery Profile. By defining a Sender Profile, NTO can specify the "From Name" and "From Email Address" for each type of email, allowing recipients to recognize the purpose of the email.

Meanwhile, defining a Delivery Profile allows NTO to specify the IP Address used when sending emails, which is essential for maintaining separate email reputations for marketing and transactional emails. It's important to have a clear subject line and to use an appropriate email address, which acts as the greeting in email communication and sets the impression for the recipient.

Ethical online communication and the potential impact on the reader should be considered before sending an email. Think about how the message would be received if forwarded or shared unintentionally. Ensure that the subject line clearly reflects the content of the message for easy identification and reference.