Final answer:
Customers opt for Hammerpress over modern printing companies due to the handcrafted quality, use of archival materials, and the unique personalization offered.
Step-by-step explanation:
Customers may choose Hammerpress over companies using more modern print methods due to several key factors. Firstly, the artisanal nature of Hammerpress's printing process, which is reminiscent of the historical printing techniques used by pioneers such as Gutenberg and later enhanced during the Industrial Revolution, offers a unique, handcrafted quality that modern methods may not replicate. Hammerpress's approach resonates with customers seeking authenticity and a tangible connection to the craftsmanship involved in the printing process.
Secondly, the use of high-quality, archival materials ensures that the products from Hammerpress have a longevity that might surpass those produced by contemporary, commercial digital inkjet prints. This aspect is particularly attractive to art patrons and those desiring prints that can be treasured for generations. Moreover, the customization potential with Hammerpress allows printing on a wide array of materials, which is not only exclusive but also can cater to niche, artistic expressions such as the work of artist Betsabee Romero who prints on unusual objects like car tires and sunglasses.
Finally, the personal touch offered by Hammerpress, wherein the artist can oversee the entire printing process, sign, approve, and number each piece, adds a level of personalization and uniqueness that is highly valued in the art world. These unique selling points differentiate Hammerpress from its competitors who might prioritize speed and cost over the distinctiveness and quality associated with more traditional printing techniques.