Question

Brandon & Olivia make about $50,000 a year. They're been saving up to take a cruise. They want to choose from a variety of activities during their stay, but aim to keep cost per day around $100. They are willing to compromise a bit on the quality of food available to make this happen. What type of cruise market does this illustrate?

Answer 1

Brandon and Olivia are facing a budget constraint in their cruise market selection, looking to manage daily spending while compromising on food quality to enjoy other activities.

Step-by-step explanation:

Brandon and Olivia's situation illustrates the budget constraint within the cruise market. They have a set income and are planning to control their onboard spending to an average of $100 per day, indicating that they are weighing their limited resources against their desires for activities and amenities on the cruise.

To achieve this, they're willing to compromise on the quality of food. Cruise lines targeting this demographic might offer packages that allow for various activities while keeping daily costs low, reflecting a strategic balance of customer priorities and pricing models.