Final answer:
Trap-Ease targets homeowners desiring a humane, safe, and easy-to-use mousetrap, but potential expansion could include commercial entities like restaurants and hotels, eco-friendly consumers, and pet owners.
Step-by-step explanation:
When discussing Trap-Ease's segmentation and its choice of target market, it is essential to understand that the company has primarily targeted a niche segment, namely homeowners who are looking for a humane, safe, and clean way to deal with mouse traps. This market prioritizes safety and convenience, as Trap-Ease offers a no-touch, no-see experience with its innovative mousetrap design.
The trap promises to eliminate the unpleasantness associated with traditional mouse traps. However, there are other potential markets that Trap-Ease could target. For instance, the company could expand into commercial segments such as restaurants, hotels, and food processing plants where hygiene is paramount and pest control is a constant concern.
Another potential market includes consumers who are environmentally conscious and prefer using products that do not involve harmful chemicals or poisons. Finally, pet owners who are afraid of harming their pets with traditional traps might also be a potential target market for Trap-Ease's safer mouse trap products.