Final answer:
To address the shortcomings of Trap-Ease's marketing plan, the company should analyze its weaknesses, effectively communicate the product's attractions, and use insights from market research to refine its strategies.
Step-by-step explanation:
The shortcomings of Trap-Ease's marketing plan could come from several areas including a lack of understanding of the target market, a failure to effectively communicate the product's unique selling proposition, or an inadequate distribution strategy. To improve performance, Trap-Ease should first describe its weaknesses or flaws by conducting market research to understand customer needs and preferences better. Following this, the company should point out what its attraction would be by highlighting the advantages of its product in marketing communications, such as safety and ease of use.
Moreover, considering what use a believer can make of it despite its problem, Trap-Ease could leverage positive customer testimonials or case studies to demonstrate the product's effectiveness despite any perceived shortcomings. Suggestions to better connect with the intended audience include re-evaluating the brand's messaging and channels used to ensure they align with customer behaviors and preferences.
Finally, to strengthen the draft of the marketing plan, Trap-Ease should consider more strategic partnerships and distribution channels to improve market access, diverse marketing techniques to reach different customer segments, and use analytics to measure and adapt marketing strategies for better performance.