Final answer:
Studying audience interpretation of cultural documents is important because it helps understand variations in cultural perception and communication. Insights from such studies can influence fields like sociology and performing arts. The goal is to accurately convey and understand societal norms, values, and behaviors reflected in cultural documents.
Step-by-step explanation:
It is important to study the way audiences "read" cultural documents because their interpretation of it may differ from that intended by the author (option b). Cultural documents, such as films, television shows, and books, reflect the societal norms and values of their time. Sociologists analyze these documents to understand how a society's culture influences behavior and attitudes, and how this influence evolves. Moreover, artists and creators engaged in theater and film need to research and understand cultural contexts to tell stories effectively and respect the cultures represented. This is especially true when dealing with material that originates from or portrays cultures other than their own, to avoid misinterpretation and to enhance authenticity in their work.
Furthermore, Erving Goffman's concept of dramaturgical analysis underscores the importance of understanding the cultural scripts that guide social interactions. These scripts are like roles people play, which can change based on the situation and require individuals to interpret and perform accordingly.
Given the dynamic nature of cultural interpretation, understanding how an audience decodes messages in cultural documents is crucial for research purposes. This involves recognizing the audience, context, culture, and the rhetorical strategies used. Whether it is for academic, artistic, or social inquiry, considering audience expectations and cultural backgrounds is vital to communicating messages accurately and effectively.