Question

How does qualitative content analysis differ from quantitative content analysis?

a) It is always preceded by ethnographic research
b) It involves counting the number of times certain words appear in a text
c) It is less rigid, as researchers are constantly revising their concepts
d) It is less likely to be used by feminist researchers

Answer 1

Qualitative content analysis differs from quantitative content analysis in terms of interpreting and analyzing meaning, revising concepts, and research methods.

Step-by-step explanation:

Qualitative content analysis differs from quantitative content analysis in several ways:

1. Qualitative content analysis involves interpreting and analyzing the meaning of text or image representations, while quantitative content analysis focuses on counting the number of times certain words appear in a text.
2. In qualitative content analysis, researchers are constantly revising their concepts and interpretations, while in quantitative content analysis, researchers generally follow a more rigid and standardized approach.
3. Qualitative content analysis is not limited to specific research methods such as ethnographic research, and can be applied to various types of data.