Final answer:
Warde sampled food magazines from four different months to account for seasonal variation in recipes and advertising trends. This approach informs an analysis of societal norms and expectations based on gender regarding eating habits and body image. Moreover, strategic ad redesigns can challenge and change unhealthy messages relating to diet and health.
Step-by-step explanation:
Warde sampled food magazines from four different months in the year to take into account any seasonal variation in the recipes included in the magazines. This methodological choice is important for an accurate analysis of food advertising trends and helps to give a more representative overview of the messages conveyed to the audience throughout the year.
The study of these magazines can reveal insights into societal norms and expectations regarding eating habits, body image, and weight. It may also uncover whether there is a gender disparity in the messages sent to women as opposed to men. Considering this, the impact of constant exposure to such media could potentially shape public perceptions and consumer behavior significantly.
To combat unhealthy messages, a step in the research involves redesigning an ad from the magazine. This activity includes changing images and content to promote healthy views about both genders. Such an approach can highlight the role of advertising in influencing diet choices and gender-related health messages.