Final answer:
A synergistic product line refers to a set of products that work together to enhance their overall value or effectiveness. It is a strategy used by businesses to increase customer loyalty and upsell products.
Step-by-step explanation:
A synergistic product line refers to a set of products that complement each other and work together to enhance their overall value or effectiveness. These products are designed and marketed in a way that encourages customers to purchase multiple items from the line, as they work together to provide a cohesive experience or solution.
For example, a cosmetic company may have a synergistic product line consisting of a cleansing gel, toner, and moisturizer that are all formulated to work together and provide optimal skincare results when used in combination.
This strategy is often used by businesses to increase customer loyalty, upsell products, and create a unique selling proposition. By offering a synergistic product line, businesses can provide a seamless experience and capture a larger share of their customers' wallets.