Final answer:
The term describing the effort to address potential project issues is Risk management, which involves risk identification, analysis, response planning, and mitigation strategies.
Step-by-step explanation:
The term that describes the effort to identify and handle potential unexpected issues that might arise during the implementation of a project is Risk management. It involves the process of identifying, analyzing, and responding to project risks. This includes monitoring potential risks, developing strategies to deal with them, and mitigating their impact on the project. Risk management encompasses different actions such as contingency planning, where a 'break glass in case of emergency' plan is devised to be used if necessary, and scenario analysis, which helps in understanding the implications of different scenarios that might occur due to economic risks or landscape changes.