Final answer:
The statement is false; relationship marketing is broader than regular interaction with customers and includes a strategy to foster long-term customer loyalty and engagement.
Step-by-step explanation:
The statement that a company that makes an effort to interact with customers on a regular basis, giving them reasons to bond with the company, has no need for relationship marketing is false. Relationship marketing is an approach to build a long-term relationship with customers, aiming to foster customer loyalty and engagement. It's not just about interaction, but also about understanding and meeting the needs and preferences of customers. Regular interaction is one element of relationship marketing, but it involves a broader strategy that includes personalized communication, customer experience management, and continuous improvements based on customer feedback.