Final answer:
The statement that personalization involves targeting marketing messages to specific individuals based on their preferences or past behavior is true. Personalization uses data to tailor content, making marketing efforts more effective.
Step-by-step explanation:
Personalization in marketing refers to the strategy of tailoring marketing messages to individual consumers based on their preferences, behaviors, and previous interactions with the brand. This practice leverages data analysis and digital technology to deliver more relevant advertisements to consumers. Personalization can increase the effectiveness of marketing campaigns by engaging consumers with content that is more likely to resonate with their individual needs and interests. As such, the statement that personalization involves targeting marketing messages to specific individuals by adjusting the message based upon a consumer's preferences or past purchasing behavior is true.