Final answer:
Social media serves as a valuable tool for businesses, helping to boost brand awareness, increase inbound traffic, and enhance brand loyalty.
Step-by-step explanation:
Social media serves multiple functions for businesses, including:
- Boost Brand Awareness: Social media platforms provide businesses with a wide audience to promote their brand and increase visibility.
- Increase Inbound Traffic: By sharing content through social media, businesses can drive more traffic to their website and increase the chances of conversions.
- Enhance Brand Loyalty: Engaging with customers through social media allows businesses to build relationships and foster brand loyalty.
Therefore, the correct answer is option d) All of the above.