Question

What would the marketing budget section of a marketing plan detail?

a) The cost to write the plan
b) The marketing personnel job descriptions
c) The expected costs for each ad campaign based on the delivery method
d) None of the above

Answer 1

The marketing budget section of a marketing plan details the expected costs for each ad campaign based on the delivery method, as well as other related expenses.

Step-by-step explanation:

The correct answer is d) None of the above. The marketing budget section of a marketing plan details the expected costs for each ad campaign based on the delivery method, as well as other related expenses. This section outlines the budget allocation for various marketing activities such as advertising, promotions, public relations, market research, and other marketing initiatives.

For example, if a company plans to advertise footwear, the marketing budget would include specifics such as the number of pages in publications or websites where the ads will appear, the cost of each ad placement, production costs, and any other associated expenses for creating and running the campaigns. Whether or not all 20 of the anticipated ad placements will advertise footwear depends on the marketing strategy and the goals of the campaign. Companies might target specific publications that align with their audience's interests or they might diversify their placements to reach a wider audience.