Final answer:
The term Digital Marketing was first used in the 1990s, a decade that saw significant technological growth, including widespread internet adoption and a notable increase in personal computer users, laying the groundwork for modern digital marketing.
Step-by-step explanation:
The term Digital Marketing was first used in the 1990s. This era witnessed significant technological advancements, including the broad adoption of the internet which prompted a revolutionary shift in the way marketing was conducted. The Clinton administration's decision to launch an official White House website in 1994 was indicative of the times, signaling a move towards the digitally-empowered, information-rich age that welcomed instantaneous global exposure.
By the mid-1990s, digital marketing began to take shape as personal computer usage skyrocketed from 300,000 users in 1991 to more than 10 million by 1996. This marked the beginning of a reduction in the digital divide - the uneven access to technology among different races, classes, and geographic areas. The increased usage of personal computers and the internet led to innovative methods in art, business, and information sharing, thus paving the way for today's digital marketing landscape.