Final answer:
The correct answer to the question is c) Less engagement. Content marketing aims to increase customer engagement, not reduce it, while also leading to cost savings and an increase in sales.
Step-by-step explanation:
The question asks which of the following is not a benefit of content marketing:
- a) Cost savings
- b) Increase sales
- c) Less engagement
- d) None of the above
The correct answer is c) Less engagement. Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action. Its benefits typically include cost savings over traditional marketing techniques, an increase in sales due to enhanced customer knowledge and trust, and greater customer engagement as quality content tends to encourage interactions between the brand and its audience. Therefore, less engagement is not a benefit of content marketing, rather it is something that content marketing aims to improve.