Final answer:
Digital marketing involves the use of electronic devices and leverages new media like the internet and smartphones to promote products or services. It includes the shift towards e-books in publishing and how globalization and technology affect markets and political campaigns.
Step-by-step explanation:
Digital marketing is any form of marketing products or services that involves electronic devices. This can include the use of various forms of new media such as the Internet, digital video cameras, cellular telephones, and cable and satellite television and radio, which facilitates interactive and targeted communication through channels such as social media, blogs, podcasts, websites, wikis, instant messaging, and e-mail.
The increase in the popularity and usage of digital books, also known as e-books, is a pertinent example of how traditional publishing is adapting to digital marketing strategies. E-books offer a cheaper and quicker method for readers to obtain books while eliminating costs associated with printing, shipping, and storage for publishers, potentially impacting bookstores and traditional publishing methods.
With advancements in technologies like the Internet, digital marketing is also shaped by the globalized market, allowing consumers and businesses to connect and transact globally with ease, further enhancing competition amongst retail businesses. In the same vein, political candidates and businesses leverage digital marketing to reach a broader, more educated, and more technologically savvy audience at a lower cost compared to traditional mass media.