Final answer:
The incorrect statement about digital marketing is that it cannot be done online. Digital marketing is fundamentally based on online methods like social media, and it is essential for reaching a technologically savvy and educated audience.
Step-by-step explanation:
The statement that is not true about digital marketing is that it cannot be done online. Digital marketing inherently involves using the Internet and other forms of digital communication to promote products or services. That's why it is often referred to as online marketing, internet marketing, or web marketing. With the advent of the Internet and its widespread usage, digital marketing is a crucial strategy for reaching an audience that is younger, more technologically adept, more educated, and has a higher percentage of professionals. Political campaigns, for instance, are increasingly using digital marketing channels such as social media to target these demographics effectively and efficiently.