Final answer:
Lance Green seeks to establish ethical guidelines for photo editing to ensure professional standards and address ethical concerns in digital media, without resorting to measures like legislation or education campaigns.
Step-by-step explanation:
In the reading Rethinking the Ethics of Photoshop, Lance Green advocates for having ethical guidelines for photo editing in place. These guidelines are aimed at addressing the legal and ethical considerations in digital media, particularly those involving the manipulation of photographs. By establishing a set of standards, Green hopes to mitigate issues related to misinformation and the integrity of digital media.It is important to note that while ethical guidelines do not carry the weight of law, they serve as a professional standard to guide the conduct of photo editors. Green's objective does not include options such as legislation banning photo manipulation, stricter licensing for photo editors, or educational campaigns against image alteration. Instead, the focus is on creating a framework within the industry to ensure ethical practices are followed.