Question

When you are doing primary research for discovering who your customer is, name at least four details you should determine about the customer's profile:

a) Age, Gender, Income, Location
b) Hobbies, Interests, Favorite Color, Pet Preference
c) Political Affiliation, Religious Beliefs, Marital Status, Zodiac Sign
d) Education Level, Occupation, Social Media Usage, Fitness Routine

Answer 1

In primary research for discovering who your customer is, you should determine the age, gender, income, and location of your customers to create an effective customer profile. These details help with targeting and understanding your market, informing business strategies and marketing.

Step-by-step explanation:

When conducting primary research to discover who your customer is, it's important to determine various details that will help you understand and profile your customer effectively. The four key details you should seek to determine about your customer's profile are:

• Age: Understanding the age range of your customers can help tailor your product or service to the appropriate life stage and preferences.
• Gender: Gender can play a significant role in preferences and needs, influencing how you market your offerings.
• Income: Income level can determine purchasing power and influence the types of products or services that customers are willing to pay for.
• Location: Identifying where your customers live can help with logistical planning, marketing strategies, and understanding regional preferences.

These details help create a customer profile that is essential for effectively targeting and understanding your market. The process involves techniques such as surveys, interviews, and observations, allowing you to gather valuable information that informs your business strategies and communications.