Final answer:
If the exact match keyword is [running shoes], the search queries 'Running shoes for women', 'Best running shoes', and 'Affordable running shoes' may all prompt the ad to show, so the answer is d) All of the above.
Step-by-step explanation:
If your exact match keyword is [running shoes], the searches that may prompt your ad to show include a range of variations that closely match the keyword. These variations can accommodate additional words and phrases that users might include when searching for running shoes. Therefore:
- Running shoes for women
- Best running shoes
- Affordable running shoes
The answer is d) All of the above. Each of these search queries could trigger the ad because they all contain the exact match keyword [running shoes]. When considering the number of pages you expect to advertise on, it would depend on the scope of the advertising campaign and budget. It's not necessarily probable that all 20 will advertise footwear, as this would depend on various factors including ad relevance, competition, and how broad your keyword targeting is.