Final answer:
Structured snippets and callout extensions both add more information to digital ads, with snippets focusing on specific aspects and callouts on selling points, but neither provide detailed product descriptions or customer reviews.
Step-by-step explanation:
When considering the differences between structured snippets and callout extensions in digital advertising:
- Both formats serve to show additional information about your business.
- Structured snippets are designed to focus on highlighting specific aspects such as services offered or product categories.
- Callout extensions, however, are utilized to emphasize unique selling points or specific offers but do not provide detailed product descriptions.
- Structured snippets do not display customer reviews, as that function is typically reserved for other types of ad extensions like review extensions.
The key is to use both to effectively complement your ad content, thereby engaging potential customers with compelling and informative details.