Question

What can Hiroko do after layering her Search campaigns with her remarketing lists?

a) Decrease bid amounts
b) Exclude previous visitors from her campaigns
c) Remove all keywords
d) Pause her campaigns

Answer 1

Hiroko can decrease bid amounts, exclude previous visitors from her campaigns, and pause her campaigns after layering her Search campaigns with her remarketing lists.

Step-by-step explanation:

After layering her Search campaigns with her remarketing lists, Hiroko can do the following:

1. Decrease bid amounts: Hiroko can lower her bid amounts for the remarketing lists since they are more likely to convert.
2. Exclude previous visitors from her campaigns: By excluding previous visitors, Hiroko can focus her campaigns on acquiring new users.
3. Remove all keywords: Hiroko should not remove all keywords, as they are essential for targeting specific search queries.
4. Pause her campaigns: Hiroko can pause her campaigns if she wants to temporarily stop running them.