Final answer:
The benefits of using broad match for the new suitcase company are increased click-through rate, expanded reach, and cost efficiency.
Step-by-step explanation:
Increased Click-through Rate: Broad match allows the company's ads to appear for a wide range of related search queries, increasing the likelihood of users clicking on the ad and visiting the website. Expanded Reach: By using broad match, the company can reach a larger audience as their ad can appear for variations of keywords and related search terms. Cost Efficiency: Broad match enables the company to cast a wider net and reach more potential customers without spending a significant amount of money on highly specific keywords.