Final answer:
Search Ads 360 uses different optimization algorithms that utilize machine learning for bid strategies while still allowing manual optimization for advertisers.
Step-by-step explanation:
When using Search Ads 360 for optimization, it does not result in 'no impact on optimization' or mean that 'optimization is not possible'. Instead, Search Ads 360 employs different optimization algorithms designed to enhance the performance of digital advertising campaigns. This platform leverages automated bid strategies based on machine learning to optimize for various goals like clicks, conversions, or return on ad spend. While it does provide sophisticated automation, it also allows for manual optimization, offering advertisers control over certain parts of their campaigns when such manual interventions are needed or preferred.