Final answer:
Complementing your Audience strategy with Customer Match helps target users based on their behavior.
Thus, the correct option is b.
Step-by-step explanation:
When complementing your Audience strategy with Customer Match, you are able to target users based on their behavior, which is option b. This allows you to reach out to specific individuals who have shown interest in your product or service, increasing the likelihood of a successful advertising campaign.
Therefore, the correct option is b) To target users based on behavior