Final answer:
Providing relevant ad extensions encourages users to make more informed decisions and take action.
Step-by-step explanation:
The statement is true. Providing relevant ad extensions can indeed encourage users to make more informed decisions and take action. Ad extensions are additional pieces of information that can be added to a search engine advertisement. They can include features like call buttons, location information, customer reviews, and site links. By incorporating these extensions, advertisers can provide more relevant and useful information to potential customers, which can ultimately increase their likelihood of taking action, such as clicking on the ad or making a purchase.
Under the scrutiny of the Federal Trade Commission (FTC), advertisers are allowed to use language and images that may be exaggerated or ambiguous, as long as they do not convey untruthful "facts." By using ad extensions, businesses can offer more factual, direct information which can help reduce the impact of any potential misunderstanding caused by general advertising claims. Through accurate ad extensions, potential customers can avoid the pitfalls of caveat emptor, or "let the buyer beware," by having immediate access to more factual details about products and services being advertised.