Final answer:
Emirates Airline tailors its services based on customer demographics, offering different levels of service and customer experience based on the needs of each customer group, from luxury options for first-class passengers to cost-effective solutions for economy travelers.
Step-by-step explanation:
Emirates Airline employs a strategy of tailoring services based on customer demographics. It achieves this by understanding the needs and preferences of different customer segments and offering customized services accordingly. For instance, Emirates provides a luxury experience for its first-class passengers, which includes private suites and fine dining, accessible through exclusive channels. At the same time, it ensures a comfortable and cost-effective option for economy class passengers with online services and support. Emirates also implements loyalty programs like Skywards to cater to frequent flyers and business travelers, providing benefits such as upgrades and access to lounges. Moreover, the airline uses various platforms for communication and promotion, including social media, online advertising, and traditional media channels, to effectively reach out to its diverse customer base.