Final answer:
Factors such as convenience, ease of search, broader selection, and 24/7 service attract customers to online services, offering both opportunities and challenges for consumers and businesses alike.
Step-by-step explanation:
The important factors that attract customers to online services include convenience, ease of search, a broader selection of goods and services, and 24/7 prompt service. These factors contribute to a highly competitive online marketplace, where consumers benefit from being able to find and purchase products and services at any time and from any location. The wide variety and availability of options can sometimes make decision-making difficult, but they also present more opportunities for businesses to meet consumer demands.